Avoid These 10 Website Mistakes

Fix Common Website Mistakes

Most small businesses could increase leads and revenue by addressing common website issues rather than focusing solely on marketing. Here’s how to turn your website into a client magnet with these simple fixes:

Mistake #1: Using Complex Business Jargon
Fix: Use clear, simple language. For example, say “We help you make more money” instead of “We offer comprehensive revenue enhancement solutions.”

Mistake #2: Overloading Your Menu
Fix: Simplify your site. Keep only essential pages and move less important ones to the footer.

Mistake #3: Features vs. Benefits
Fix: Highlight benefits, not features. Focus on how your service improves customers’ lives.

Mistake #4: Unclear Call to Actions
Fix: Make CTAs clear and direct, like “Book a Vet Appointment” instead of “Unleash Better Health.”

Mistake #5: Walls of Text
Fix: Break text into headings, short paragraphs and bullet points for easier reading.

Mistake #6: Lack of Human Touch
Fix: Add personal touches, such as team photos and your business journey, to build trust.

Mistake #7: Unrealistic Images
Fix: Use genuine photos of real people instead of exaggerated stock images.

Mistake #8: No Lead Magnet
Fix: Offer a valuable lead magnet like a free guide or checklist to capture visitor info.

Mistake #9: Complicated Forms
Fix: Simplify forms to three fields or fewer and use tools like Calendly for easy scheduling.

Mistake #10: Ineffective Hero Section
Fix: Clearly state what you offer, its benefits and the next steps in the hero section.

Want to see these fixes in action? Contact us today to transform your website into a lead-generating powerhouse!