100 Million Dollar Leads

10 Key Takeaways from Alex Hormozi's "$100 Million Dollar Leads"

1. Lead Magnets & Problem-Solution Cycle
   Solve a specific problem for free to build trust and position yourself as an expert.
2. The Core Four of Advertising
   Warm outreach, cold outreach, paid ads and free content—target both warm and cold audiences.
3. How-I Content Creation
   Share personal experiences instead of giving instructions to build credibility.
4. Puddles, Ponds, Lakes & Oceans Strategy
   Start small in your niche and expand to broader markets over time.
5. Offer Free Services Initially
   Start with free clients to gain experience and testimonials.
6. Discount Ladder
   Offer discounts progressively to attract clients and build urgency.
7. More, Better, New Framework
   Scale what's working, improve it and only then explore new tactics.
8. The Rule of 100
   Take 100 key actions every day for 100 days to ensure consistent lead flow.
9. Give-Ask Ratio
   For every sales pitch, provide 10 pieces of valuable content.
10. Optimize Website for Conversions
    Ensure your site has clear CTAs, easy navigation and persuasive content.

By following these, you can turn leads into paying clients and grow your business.